Do's & Don'ts

Because the goal of theBe Boulderplatform is to present a single, cohesive message to our internal and external audiences, it is important that all departments, schools, programs, organizations and centers affiliated with 񱦵 work together to abide by the design guidelines of the platform. Below are correct and incorrectdesign componets to keep in mind when creating a project.

Logo Guidelines:


Do:Lock up the CUBoulder logo below the tagline.Use artwork provided rather than reproducing ityourself.

Be Boulder. tagline with lockup below

ٴDz’t:Lock up the CUBoulder logo on top of the tagline.Use artwork provided rather than reproducing ityourself.

Be Boulder with the CU lockup above

Do:Set the tagline in initial caps.Use artwork provided rather than reproducing the tagline yourself.

Be Boulder

ٴDz’t:Set the wordmark in all caps.Use artwork provided rather than reproducing the tagline yourself.

Be Boulder in all caps

Do:Right align the specific unitwith the bottom right of the "r" in Be Boulder.

ٴDz’t:Center align the wordmark lockups.

Be Boulder with the tagline incorrectly center aligned

Do:Use lowercase letters for the second word in the "Be" statement.

Be statement second word correct with lowercase letters

Do:Use lowercase letters for the second word in the "Be" statement.

Be statement second word incorrect with uppercase letters

Merchandise Guidelines

  1. University lock-ups should not be altered in any way. They need to either be left-justified or centered.
  2. The interlocking CU cannot be used by itself or have any artwork behind it or used in conjunction with it. There needs to be a clear space around the lock-up the height and width of the “U” in the interlocking CU when used in conjunction with any artwork
  3. University lock-ups cannot be used in any color besides approved branding colors. See approved colors.
  4. The wording “񱦵” needs to be printed in a branded font.
  5. Any use of the Ralphie artwork needs to be approved by JT Galloway: Jt.Galloway@Colorado.EDU
  6. There should be no trademark symbols associated with official university lock-ups or the wording “񱦵” or “CU.”

Examples


Do:Separate any artwork fromthe university lock-up. The university lock-upmust beused withenough clear space around it.

International Student Scholar Services logo good example

ٴDz’t:Alter the university lock-up in any way. It needs to beprinted in a straight line eitherleft-justified or centered.

International Student Scholar Services logo bad example


Do:Use the lock-up provided to you by Strategic Relations and Communications.

Be Boulder logo good example

Don’t: Create your own lockup with unbranded fonts.

Be Boulder logo bad example


Do: Separate group artwork fromthe university lock-up. In the example, the lock-up is on the sleeve to showassociation with the university.

Dream Team Bhangra logo good example

Don’t: Change the branded font used forUniversity of Colorado, place artwork over theinterlocking CU or use "University of Colorado" by itself.

Dream Team Bhangra logo bad example


Do: Includethe university lock-up (with adequate clear space around it)to show association with theuniversity.

ACDA Northwest Regional Conference logo good example

ٴDz’t: Change theUniversity of Colorado font. It needsto be in a branded font.

ACDA Northwest Regional Conference logo bad example


Do: Separateartworkfrom theuniversity lock-up withenough clear space around it.

Looking Forward logo good example

Space to Explore tumbler good example

Leeds mug good example

ColoradoLaw mug good example