The Prehistory of Soft Power: Godzilla, Cheese, and the American Consumption of Japan - William Tsutsui, November 19, 2010
William Tsutsui, Professor of Japanese History and Dean of Humanities and Science at Southern Methodist University
Today, manga, anime, fashion, food and other forms of popular culture have created the image of "cool Japan" internationally. But Japanese "soft power"—the global appeal exerted by culture rather than the threat exerted by force—is a relatively recent development. This lecture will explore the reception of Japanese pop products abroad in the decades before Japan was cool.
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