Jianhua Lu is a doctoral student in department of Advertising, Public Relations and Media Design in the College of Media, Communication and Information (CMCI) at the ²ÊÃñ±¦µä. His research interests focus on consumer behavior in inclusive advertising and ethical marketing communication.ÌýÌý
Prior to pursuing his doctorate, Jianhua gained seven years of experience as a creative professional in the advertising industry. He worked with leading agencies such as MullenLowe Group and Saatchi & Saatchi, serving high-profile clients including Buick, Volkswagen, Heinz, and Johnson & Johnson. His work has earned him several prestigious awards, including Young Spikes Asia and The One Show.
Jianhua holds a master's degree in Marketing and Digital Communication from Queen Mary University of London and a bachelor’s degree in Journalism from Nanjing University of Finance and Economics in China.