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Digital signage is used to achieve specific communication goals outside of the typical informational sites used for departments and programs. When deciding if you need this form of communication, consider your goals, audience, and editorial schedule for keeping the content fresh.

In an effort to maintain consistency in message and branding, we have established some basic content guidelines that should be met before displaying content. By following these simple guidelines, your message will look more professional and reach more people.

Accessibility

Inclusive messaging聽means the content on your digital sign must also聽be available to access through different channels and mediums. You must also follow ADA requirements for color contrast so text is legible. If you sign is interactive then buttons need to be in the lower third region of the sign so people in wheel chairs can reach and interact with the sign.

Visual Design

Designs for聽digital screens include single full screen posters and multi-region designs.聽Inclusion of the university logo, branding聽colors, type fonts etc only apply to聽multi-region designs. Our digital content team has a selection of templates to choose from.

Branding

We strongly encourage the use of聽official logos and branding聽for content that is intended to be shared and promoted across departments or units. Established聽unit-specific lockups help聽identify聽sponsoring groups on campus. For content that is location specific, there is not a need to place聽unit-specific lockups on every poster displayed.

Required Elements

• All digital sign content must be associated with the University and comply with University policies.
• All digital sign content must meet Federal 508 guidelines for accessibility.
• Must be free from profanity, nudity, or sexually suggestive graphics/phrasing.
• Cannot promote the consumption of alcohol (i.e., drink specials, pictures suggesting alcoholic beverages, or mention of a "bar")
• Cannot include discriminatory or derogatory statements or graphics.
• Poster must list sponsoring group's name.聽
• Poster must have a contact name and phone number or email printed on聽it.
• Public events sponsored by the University and its affiliates聽must include聽the following Americans with Disabilities Act (ADA) statement:
  

  "Anyone with a disability who needs special accommodations to attend this event should contact (telephone number and contact email) at least 72 hours in advance."

Simplicity

Overall, keep it simple. Too much text or too many images on a digital poster聽will clutter your message and decrease readability. Try to use fewer than 30 words on any one poster in order to make the greatest impact. Each poster is only visible for 30 seconds so there鈥檚 no time to read much more than these 30 words.

Text

The text on your digital poster needs to be readable. Use large font sizes so your message can be read without the need to stand directly in front of the screen. Try at least 40 pt for headlines and at least 24 pt for the body text.

Size

Standard full screen posters on digital signage are sized at 1920 x 1080 pixels. (vertical or horizontal) Preferred image resolution is 96 dpi. Wow wall displays sizes are specific to the installation.

Colors

Ensure strong contrast between your image background colors and the text colors so that your sign can be easily read when displayed. Be sure to test the color contrast聽before committing to the final color scheme. There are various online . See our article on .

Video Clips

Video clips may be accepted under special circumstances. Please follow these guidelines for video:

• We recommend video clips that are from 10-30 seconds in length for digital signage.
• All video clips to be posted on digital signage must be at a 16:9 aspect ratio, preferably at 1920 x 1080 pixels. The video should be saved in MPEG-4 (.mp4) format.
• Audio will not be available for video clips shown on digital signage displays.
• Please use a text overlay for the entire duration of your video to briefly indicate to viewers what the video is promoting. Most people walking past digital signage displays will not see the entire video, so some context is necessary.