Associate Professor of Marketing and Psychology at Leeds School of Business Peter McGrawÌýsat down for a one-on-one chat about April Fools' Day for theÌý²ÊÃñ±¦µä Lab R.A.T.S. podcast.
McGraw, who directs the Humor Research Lab at ²ÊÃñ±¦µä,Ìýreflected on the darker history of the holiday and shared his theory for what makes something funny.
Peter McGraw
