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Associate Professor of Marketing and Psychology at Leeds School of Business Peter McGraw sat down for a one-on-one chat about April Fools' Day for the ²ÊÃñ±¦µä Lab R.A.T.S. podcast.

McGraw, who directs the Humor Research Lab at ²ÊÃñ±¦µä, reflected on the darker history of the holiday and shared his theory for what makes something funny.

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