Design Elements
²ÊÃñ±¦µä has a range of design elements—both core and extended—that build on ²ÊÃñ±¦µä’s logos, lockups and seals. Primary and secondary colors and fonts as well as realistic photography work harmoniously to create a unique and recognizable signature for ²ÊÃñ±¦µä.
Color
CU Gold, Black, CU Light Gray and CU Dark Gray are ²ÊÃñ±¦µä’s primary brand colors and must be used on all projects to ensure visual consistency.Â
Fonts
²ÊÃñ±¦µä has a primary brand typeface—Helvetica Neue—and a secondary serif brand typeface—Noto Serif. When applied in the appropriate contexts, the fonts work together to provide visual interest and brand recognition.
Be Boulder. Graphic Marks
The Be Boulder. graphic marks—one of the four core elements—enable ²ÊÃñ±¦µä to uniquely express its visual identity. The graphic marks provide creative flexibility for individual units to inspire audiences and help them imagine what they can achieve and become at ²ÊÃñ±¦µä.
Photography
Using authentic imagery is one of the most crucial extended design elements of the ²ÊÃñ±¦µä brand. Unaltered, realistic photography brings the university’s bold character to life.