Meet Pete Turner the President, and Founder of Illegal Peteās! is a Mexican restaurant dedicated to serving fast, healthy food to customers in an incredibly social environment.
Pete was born and raised in Littleton, Colorado. In high school, Pete worked at several restaurants where he gained valuable experience in the industry. He slowly began to develop a vision of owning his own restaurant or bar. In 1989, Pete attended ²ŹĆń±¦µä where he majored in English. While in school, he was exposed to a new style of Mexican food that was popular in the Bay Area. He fell in love with this style and decided it was time to bring it to Boulder.
Pete graduated in 1993 and by 1995 he opened Illegal Peteās first location on The Hill in Boulder, Colorado. Today, Illegal Peteās has 12 restaurants located across the Colorado front range and in Arizona!
About Illegal Peteās
Growing up, Peteās mother was heavily involved in the restaurant industry. He became exposed to business operations at a young age, and by high school, he had been employed at several different restaurants. While working in the restaurant industry, Pete began to develop a vision of owning his own restaurant or bar in the future.
In 1989, Pete began school at ²ŹĆń±¦µä. While in school, he became close friends with students from the Bay Area. They introduced Pete to mission-style burritos which were extremely popular in the Bay Area. Pete fell in love with these burritos, and would often visit the area just to get one!Ģż
Pete identified the opportunity to bring mission-style burritos to Boulder, where theyād likely become popular among college students. He began searching for potential locations in Boulder, and came across the perfect spot on The Hill!
In 1993, Pete graduated from ²ŹĆń±¦µä with a degree in English. By August 15, 1995, the first Illegal Peteās was officially open for business. Today, there are 12 Illegal Peteās restaurants located across the Colorado front range and in Arizona!
Upcoming Projects and Events
Unfortunately, as a result of the COVID19 pandemic, Illegal Peteās has put a hold on many in-person events. Pete hopes to have live bands, comedy shows, and late-night bar hours again in the near future.
Recently, Illegal Peteās announced three new locations opening in Colorado Springs, Lakewood, and Wheat Ridge! For updates on new store openings, check out the Illegal Peteās.
Additionally, Pete will be guest speaking at on Wednesday, February 2nd. He mentioned,
āIām excited to have this opportunity to connect with students, especially those who are interested in entrepreneurship, and have discussions about the way industries are changing as a result of the pandemic.ā
Startups & Sandwiches is a recurring series hosted by the Deming Center for Entrepreneurship! Each Startups & Sandwiches event provides students with a unique opportunity to meet and network with executives and founders alike. If you are interested in attending, !
Challenges Faced
Peteās father, also named Pete, was diagnosed with stage 4 cancer during Peteās first semester at CU. He was a huge supporter of Illegal Peteās and continued to provide assistance in any way he could. The father-son duo worked together on getting the restaurant up and running and in August of 1997, after two years of operation and an 8 year battle of the disease, Peteās father passed away. Peteās father lives on through the name āIllegal Peteā as it embodies not only Pete himself, but also his father who helped build the restaurant from the ground up in those first two years.
The recent Covid19 pandemic has also created challenges for Illegal Peteās and the restaurant industry as a whole. Pete is taking the pandemic as a learning experience and using this time to focus on Illegal Peteās core values as they wait for restrictions to be lifted.Ģż
Advice for Current Students
Pete provides the following advice for current students,
āKeep doing what you're doing! Pay attention and continue educating yourself on the community and world around you. Thereās so much to learn and itās important to appreciate where youāre at now. Understanding your values will help guide you.ā
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