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One of our ���񱦵� MBA traditions is to hold a “Last Lecture” event to celebrate the graduating class and bring alumni and current students together. This year’s lecture was given by Pete McGraw, a marketing professor and favorite of ours. Pete took a unique approach with a “Choose Your Own Adventure” theme. You had to be there to hear all his insights—but we’ll share one of his takeaways.

Create A Chasm:

Kicking this mini lesson off was a quote from none other than Ricky Bobby: “If you’re not first, you’re last.”

Business can be cutthroat, so it is important to create and clearly identify your brand. , with his , described several comedians.

Last, Pete revisited a slide from our first-year Marketing course, which emphasizes the importance of a brand strategy. Are you going to target a small, niche market that loves your product? Or are you going to try to “keep everyone happy” and minimize the lovers/haters?

A big thank you to Pete for putting together such a great Last Lecture for the Class of 2018!