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The goal of the Conference on World Affairs is to increase awareness of, and participation in, the conference. Often, imagery of the conference is not as compelling or engaging to our audiences, so the team opted to create eye-catching visual graphics that are branded but give the conference its own look and feel. These graphics also needed to fit within all marketing and communications channels.

[insert graphic: CWA digital sign example]

Digital sign including type treatment and the “circle” graphic elements.

[insert graphic: CWA print card, not including NVC side]

The flyer includes type treatment and the “circle” graphic elements. The photo has been cropped to include more visual elements that add to visual interest, while keeping with the overall CWA look and feel.

[insert graphic: CWA large format OOH asset]

Large-format out-of-home (OOH) advertising maintains design consistency.

[insert graphic: Screenshot of CWA website]

The CWA website includes similar language to the modifier lines: “big ideas” and “endless discoveries.” The site also includes imagery of the event, though it does not feature the CWA type treatment because it needs to remain accessible. The site reinforces the CWA brand through imagery and language.