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Our recruitment efforts reinforce the tone and manner of Be Boulder., which is our brand platform that celebrates the potential of all Buffs. Consistent imagery of students and scenic photos, added to aspirational calls to Be Boulder., create a consistent, integrated marketing campaign for prospective students throughout all channels.

[insert graphic: screenshot of redesigned ²ÊÃñ±¦µä site: /admissions/why-cu-boulder]

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Digital ads feature student and scenic imagery and aspirational calls to action.

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The Transfer Guide print brochure includes scenic campus and student photos while combining informational and aspirational language.